We help small to medium companies transform to a digital marketing strategy to power growth by adopting an Inbound Marketing approach.

Inbound marketing isn't about adding something new to the marketing mix; it's about integrating inbound into every aspect of your marketing.

Our  expertise stretches across inbound marketing strategy, research and web, to help clients profit from the full potential of inbound marketing.

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Our Services Include

Strategy Definition

We help you to define how the Inbound Marketing strategy will adapt to your overall business plan.  Marketing cannot work in a vacuum and needs to be built around the business need.  We make sure that your Marketing Plan fits into the overall plan and in particular, with the needs of Sales.

Building Buyer Personas

Buyer Personas are the fundamental building blocks of any Marketing Strategy.   They help you to identify your customer and what they want from you.  We help you to define and document your ideal customer in the form of Buyer Personas.

Keywords & SEO

SEO has changed beyond all recognition.  There's now a need to optimise content so that articles, white papers, blogs, videos etc are all optimised for your audience, so that they can be found easily and quickly.  We'll show you how to do this so that all your content can be discovered.

Content Marketing

At the heart of Inbound is the content you produce.  For most organisations this is probably the most difficult part of Inbound.  For many companies it means changing from marketing your products and services to marketing to your audience's needs.  Again we'll show you how to do this with Content Strategies, plans and calendars, to keep your content alive and relevant to your customers.

Social Media

Under this catch all we help you to develop a simple strategy for Social Media, including email.  We show you how to earn your audience.  At all times we avoid the cheats (buying subscribers) and the frankly flaky ways some companies approach Social Media. There are no shortcuts.  

Measurement and Reporting

We advocate using one of the best tools in the world for Inbound Marketing.  It's called Hubspot and it makes Inbound Marketing so much easier.  It helps you drive website visitors and it makes the process of conversion so much simpler.  We show you how to get the best from Hubspot.

Resources to help you with your Inbound Marketing

January 4, 2018

Buyer Persona Template

Buyer Personas are a vital element of any good Marketing Programme.  They define your ideal customer profile which helps you...
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January 4, 2018 / Inbound Marketing

The Inbound Marketing Checklist

We developed a checklist for ourselves to help keep all the elements of an inbound campaign organized and focused.  We...
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January 3, 2018 / Inbound Marketing

Our Guide to Converting Website Visitors into Customers

How to convert visitors into leads is our most downloaded and most popular article.  It tells you how and why...
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January 3, 2018 / Inbound Marketing, Sales

How to define a ‘Marketing Qualified Lead’.

Defining a Marketing Qualified Lead is vital if we're going to stop the continual battle between Sales and Marketing.  If...
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January 3, 2018 / Inbound Marketing

Starter Guide to Inbound Marketing

This is our beginners guide to Inbound Marketing.  If you are new to Inbound, or you're looking for a marketing...
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If you would like to know more about how we can help you, then please get in touch.

Get In Touch

We're just an email away, or for speed you can call us on the number below.

Our address is: 1 Station Loan, Balerno, Midlothian, Edinburgh, EH14 7AW

Phone: (0131) 449 6335

Send us an Email

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