How to Market an ERP System
29/04/2021
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How hard can it be? Marketing ERP systems is quite easy isn’t it? You tell the market about all the features of your product, be
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How to wrestle back control of your website
07/04/2018
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Recently I was asked to help re-develop a website. No big deal there – The website looked very old and wasn’t easy to navigate, and
The importance of defining the buyer journey
22/01/2018
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The Buyer Journey You may understand your customer buying process, but do you understand the journey they take from awareness of the problem through to
A Guide To Inbound Marketing From 1900
07/01/2018
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Plus ça change, Plus la même chose… There’s no denying that the world of Marketing has changed substantially in the last 5-10 years. Having a
How to write copy like an idiot
04/01/2018
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I remember being at a presentation last year and we were told by the speaker what his company did, and this is how he described
Is The End Nigh For Field Sales?
16/12/2017
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2017, going into 2018, feels different – the end is definitely nigh for the old style field sales person. I’ve been a new business field
Are you still using gophers to market your business?
15/12/2017
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I better explain ‘GOPHERS’. It stands for Gongs, Offers, Products, Hires, Events, Results and Sales. It’s the stuff of Marketing and has been for years.