How to wrestle back control of your website
07/04/2018
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Recently I was asked to help re-develop a website. No big deal there – The website looked very old and wasn’t easy to navigate, and
Resources
We hope you find the articles below helpful. They cover all aspects of business from sales and marketing to websites and technology.
The importance of defining the buyer journey
22/01/2018
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The Buyer Journey You may understand your customer buying process, but do you understand the journey they take from awareness of the problem through to
A Guide To Inbound Marketing From 1900
07/01/2018
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Plus ça change, Plus la même chose… There’s no denying that the world of Marketing has changed substantially in the last 5-10 years. Having a
How to write copy like an idiot
04/01/2018
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I remember being at a presentation last year and we were told by the speaker what his company did, and this is how he described
Is The End Nigh For Field Sales?
16/12/2017
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2017, going into 2018, feels different – the end is definitely nigh for the old style field sales person. I’ve been a new business field
Are you still using gophers to market your business?
15/12/2017
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I better explain ‘GOPHERS’. It stands for Gongs, Offers, Products, Hires, Events, Results and Sales. It’s the stuff of Marketing and has been for years.
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