How to Market an ERP System
Benny Placido
29/04/2021
How hard can it be? Marketing ERP systems is quite easy isn’t it? You tell the market about all the features of your product, be
The Reservoir Digital Blog
Is there a better way to build websites
Benny Placido
04/04/2021
The normal way to build a website is pretty standard throughout the industry. It’s mostly based around design, including the navigation and something called ‘UX’
Stop talking about yourself.
Benny Placido
26/07/2020
This is a selfie-obsessed world. Every change of shoes, airport or bar is captured on mobile phones and promoted on social media. But the biggest
Inbound v Outbound; is it one or the other?
Benny Placido
01/02/2020
Inbound v Outbound. You may have seen recent articles on the subject of Inbound Marketing, comparing it to ‘Outbound Marketing’. Inbound is seen as the
Three reasons your static website is killing your business.
Danny Placido
05/08/2019
What are Static Websites? Lots of small businesses are stuck with a website that they can’t change without either reverting to their supplier or hiring
How do you know you’re being ripped off by your web company?
Benny Placido
24/07/2019
By Benny Placido Over the years we’ve spotted a number of tell-tale signs that will indicate whether or not you’re being ripped off by your
Why ‘more’ means ‘less’ in Digital Marketing.
Benny Placido
15/05/2019
Here’s an absolutely true story, that I was personally involved in, that demonstrates the utter idiocy of going for more and more email contacts, Facebook
The simple elements that make up an Inbound Marketing Campaign
Benny Placido
21/03/2019
In my never-ending quest to help you develop better inbound programmes, I was trying to find a simpler graphic to explain the elements that make
Are you paying too much for your website?
Benny Placido
28/02/2019
If it costs a couple of pounds, per year to register a domain name, and hosting is around £10.00 per month, then why are you
Marketing doesn’t work – here’s why
Benny Placido
03/02/2019
Here’s how it goes: You spend your marketing dollars on telling the world how great you are: What wonderful products you make How your staff
You don’t need more leads…
Benny Placido
07/10/2018
Here’s the question you need to answer: “If I had more leads what would I do with them?” Would you a) lose more or b)
How many leads does Marketing have to generate?
Benny Placido
03/10/2018
The sole purpose of B2B Marketing If you believe, like me, that the sole purpose of B2B Marketing is to generate leads then we really
Should you build your own website?
Benny Placido
29/07/2018
If you’re anything like me, I always want to find the most cost effective way to do things. Sometimes that means handing things over to
Why wire-frames and designs are out of date
Benny Placido
29/07/2018
In the good old days of website building a process developed which continues to this day. First of all someone would develop wire-frame diagrams of
Where to get started with buyer personas.
Benny Placido
27/07/2018
First off, why do you need Buyer Personas? If you accept that the customer wields most of the power in a buying-selling situation then it
The 3 ages of Marketing
Benny Placido
19/07/2018
Geologic time is defined by some key features and the emergence of certain types of creatures. In that respect it’s almost exactly like Marketing. Although
Building an Inbound Lead Generation Machine
Benny Placido
17/07/2018
By Benny Placido Founder, Reservoir Digital Talk of Inbound is fine but how do you go about building the machine that will deliver leads to
How to wrestle back control of your website
Benny Placido
07/04/2018
Recently I was asked to help re-develop a website. No big deal there – The website looked very old and wasn’t easy to navigate, and
The importance of defining the buyer journey
Benny Placido
22/01/2018
The Buyer Journey You may understand your customer buying process, but do you understand the journey they take from awareness of the problem through to
A Guide To Inbound Marketing From 1900
Benny Placido
07/01/2018
Plus ça change, Plus la même chose… There’s no denying that the world of Marketing has changed substantially in the last 5-10 years. Having a
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How to Market an ERP System
How hard can it be? Marketing ERP systems is quite easy isn’t it? You tell the market about all the features of your product, be
Is there a better way to build websites
The normal way to build a website is pretty standard throughout the industry. It’s mostly based around design, including the navigation and something called ‘UX’
Stop talking about yourself.
This is a selfie-obsessed world. Every change of shoes, airport or bar is captured on mobile phones and promoted on social media. But the biggest
Inbound v Outbound; is it one or the other?
Inbound v Outbound. You may have seen recent articles on the subject of Inbound Marketing, comparing it to ‘Outbound Marketing’. Inbound is seen as the
