The Reservoir Digital Blog

Is there a better way to build websites

The normal way to build a website is pretty standard throughout the industry. It’s mostly based around design, including the navigation and something called ‘UX’

Stop talking about yourself.

This is a selfie-obsessed world. Every change of shoes, airport or bar is captured on mobile phones and promoted on social media. But the biggest

Inbound v Outbound; is it one or the other?

Inbound v Outbound. You may have seen recent articles on the subject of Inbound Marketing, comparing it to ‘Outbound Marketing’. Inbound is seen as the

Three reasons your static website is killing your business.

What are Static Websites? Lots of small businesses are stuck with a website that they can’t change without either reverting to their supplier or hiring

How do you know you’re being ripped off by your web company?

By Benny Placido Over the years we’ve spotted a number of tell-tale signs that will indicate whether or not you’re being ripped off by your

Why ‘more’ means ‘less’ in Digital Marketing.

Here’s an absolutely true story, that I was personally involved in, that demonstrates the utter idiocy of going for more and more email contacts, Facebook

The simple elements that make up an Inbound Marketing Campaign

In my never-ending quest to help you develop better inbound programmes, I was trying to find a simpler graphic to explain the elements that make

Are you paying too much for your website?

If it costs a couple of pounds, per year to register a domain name, and hosting is around £10.00 per month, then why are you

Marketing doesn’t work – here’s why

Here’s how it goes: You spend your marketing dollars on telling the world how great you are: What wonderful products you make How your staff

You don’t need more leads…

Here’s the question you need to answer: “If I had more leads what would I do with them?” Would you a) lose more or b)

How many leads does Marketing have to generate?

The sole purpose of B2B Marketing If you believe, like me, that the sole purpose of B2B Marketing is to generate leads then we really

Should you build your own website?

If you’re anything like me, I always want to find the most cost effective way to do things. Sometimes that means handing things over to

Why wire-frames and designs are out of date

In the good old days of website building a process developed which continues to this day. First of all someone would develop wire-frame diagrams of

Where to get started with buyer personas.

First off, why do you need Buyer Personas? If you accept that the customer wields most of the power in a buying-selling situation then it

The 3 ages of Marketing

Geologic time is defined by some key features and the emergence of certain types of creatures. In that respect it’s almost exactly like Marketing. Although

Building an Inbound Lead Generation Machine

By Benny Placido Founder, Reservoir Digital Talk of Inbound is fine but how do you go about building the machine that will deliver leads to

How to wrestle back control of your website

Recently I was asked to help re-develop a website. No big deal there – The website looked very old and wasn’t easy to navigate, and

The importance of defining the buyer journey

The Buyer Journey You may understand your customer buying process, but do you understand the journey they take from awareness of the problem through to

A Guide To Inbound Marketing From 1900

Plus ça change, Plus la même chose… There’s no denying that the world of Marketing has changed substantially in the last 5-10 years. Having a

How to write copy like an idiot

I remember being at a presentation last year and we were told by the speaker what his company did, and this is how he described

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