How to Market an ERP System
Benny Placido
29/04/2021
How hard can it be? Marketing ERP systems is quite easy isn’t it? You tell the market about all the features of your product, be
How hard can it be? Marketing ERP systems is quite easy isn’t it? You tell the market about all the features of your product, be
The normal way to build a website is pretty standard throughout the industry. It’s mostly based around design, including the navigation and something called ‘UX’
This is a selfie-obsessed world. Every change of shoes, airport or bar is captured on mobile phones and promoted on social media. But the biggest
Inbound v Outbound. You may have seen recent articles on the subject of Inbound Marketing, comparing it to ‘Outbound Marketing’. Inbound is seen as the
What are Static Websites? Lots of small businesses are stuck with a website that they can’t change without either reverting to their supplier or hiring
By Benny Placido Over the years we’ve spotted a number of tell-tale signs that will indicate whether or not you’re being ripped off by your
Here’s an absolutely true story, that I was personally involved in, that demonstrates the utter idiocy of going for more and more email contacts, Facebook
In my never-ending quest to help you develop better inbound programmes, I was trying to find a simpler graphic to explain the elements that make
If it costs a couple of pounds, per year to register a domain name, and hosting is around £10.00 per month, then why are you
Here’s how it goes: You spend your marketing dollars on telling the world how great you are: What wonderful products you make How your staff
Here’s the question you need to answer: “If I had more leads what would I do with them?” Would you a) lose more or b)
The sole purpose of B2B Marketing If you believe, like me, that the sole purpose of B2B Marketing is to generate leads then we really
If you’re anything like me, I always want to find the most cost effective way to do things. Sometimes that means handing things over to
In the good old days of website building a process developed which continues to this day. First of all someone would develop wire-frame diagrams of
First off, why do you need Buyer Personas? If you accept that the customer wields most of the power in a buying-selling situation then it
Geologic time is defined by some key features and the emergence of certain types of creatures. In that respect it’s almost exactly like Marketing. Although
By Benny Placido Founder, Reservoir Digital Talk of Inbound is fine but how do you go about building the machine that will deliver leads to
Recently I was asked to help re-develop a website. No big deal there – The website looked very old and wasn’t easy to navigate, and
The Buyer Journey You may understand your customer buying process, but do you understand the journey they take from awareness of the problem through to
Plus ça change, Plus la même chose… There’s no denying that the world of Marketing has changed substantially in the last 5-10 years. Having a
How hard can it be? Marketing ERP systems is quite easy isn’t it? You tell the market about all the features of your product, be
The normal way to build a website is pretty standard throughout the industry. It’s mostly based around design, including the navigation and something called ‘UX’
This is a selfie-obsessed world. Every change of shoes, airport or bar is captured on mobile phones and promoted on social media. But the biggest
Inbound v Outbound. You may have seen recent articles on the subject of Inbound Marketing, comparing it to ‘Outbound Marketing’. Inbound is seen as the
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