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How to Market an ERP System

How hard can it be? Marketing ERP systems is quite easy isn’t it?  You tell the market about all the features of your product, be it NetSuite, SAP, IFS, Odoo or whatever, then your sales person digs out the opportunity and the sales process begins.  To do this you’ll make a bunch of competitive claims:

Is there a better way to build websites

The normal way to build a website is pretty standard throughout the industry.  It’s mostly based around design, including the navigation and something called ‘UX’ or User experience. In brief (and it does vary, but not by much) the process is as follows: A meeting with an Account Manager and a designer, possibly a developer

Stop talking about yourself.

This is a selfie-obsessed world. Every change of shoes, airport or bar is captured on mobile phones and promoted on social media. But the biggest mistake a B2B brand can make is to constantly talk about yourself. The first and most important thing to realise is that no-one cares. Rule number 1 then in B2B

Inbound v Outbound; is it one or the other?

Inbound v Outbound. You may have seen recent articles on the subject of Inbound Marketing, comparing it to ‘Outbound Marketing’. Inbound is seen as the new method of attracting visitors to your website and outbound is the old style ‘push’ marketing. Inbound is usually portrayed as the way customers naturally want to engage with your

Three reasons your static website is killing your business.

What are Static Websites? Lots of small businesses are stuck with a website that they can’t change without either reverting to their supplier or hiring specialized skills, both of which will cost money, and sometimes not insignificant amounts. We call this a static website and there are some very serious consequences of having a static

How do you know you’re being ripped off by your web company?

By Benny Placido Over the years we’ve spotted a number of tell-tale signs that will indicate whether or not you’re being ripped off by your web design company.  But surely it should be obvious? Unfortunately it’s not, because most business people are not web experts and they expect their web company to look after them.

Why ‘more’ means ‘less’ in Digital Marketing.

Here’s an absolutely true story, that I was personally involved in, that demonstrates the utter idiocy of going for more and more email contacts, Facebook likes, Twitter followers etc. When we were first starting out, a customer asked us to do exactly that ‘Get me more contacts, likes and followers, I need to reach more

The simple elements that make up an Inbound Marketing Campaign

In my never-ending quest to help you develop better inbound programmes, I was trying to find a simpler graphic to explain the elements that make up a straightforward inbound campaign.  There are lots of diagrams that show the process from Awareness – Consideration – Decision and from strangers – visitors – leads etc. but nothing

Are you paying too much for your website?

If it costs a couple of pounds, per year to register a domain name, and hosting is around £10.00 per month, then why are you paying a lot more than this to your Web Developer? Is it because they told you this is too complicated to do yourself? Or you don’t have the technical skills

Marketing doesn’t work – here’s why

Here’s how it goes: You spend your marketing dollars on telling the world how great you are: What wonderful products you make How your staff are the best in the world How your services can help your customers save millions You use all the – Social Media you can find, you blast out emails and

You don’t need more leads…

Here’s the question you need to answer: “If I had more leads what would I do with them?” Would you  a) lose more or b) close more? The answer of course is a) – you would lose more. Generating more leads of the kind you already get just means spending good money after bad.  If

How many leads does Marketing have to generate?

The sole purpose of B2B Marketing If you believe, like me, that the sole purpose of B2B Marketing is to generate leads then we really need to talk about how many leads a company or individual needs, in order to hit target. The formula There actually is a fairly simple formula but you need to

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How to Market an ERP System

How hard can it be? Marketing ERP systems is quite easy isn’t it?  You tell the market about all the features of your product, be it NetSuite, SAP, IFS, Odoo or whatever, then your sales person digs out the opportunity and the sales process begins.  To do this you’ll make a bunch of competitive claims:

Is there a better way to build websites

The normal way to build a website is pretty standard throughout the industry.  It’s mostly based around design, including the navigation and something called ‘UX’ or User experience. In brief (and it does vary, but not by much) the process is as follows: A meeting with an Account Manager and a designer, possibly a developer

Stop talking about yourself.

This is a selfie-obsessed world. Every change of shoes, airport or bar is captured on mobile phones and promoted on social media. But the biggest mistake a B2B brand can make is to constantly talk about yourself. The first and most important thing to realise is that no-one cares. Rule number 1 then in B2B

Inbound v Outbound; is it one or the other?

Inbound v Outbound. You may have seen recent articles on the subject of Inbound Marketing, comparing it to ‘Outbound Marketing’. Inbound is seen as the new method of attracting visitors to your website and outbound is the old style ‘push’ marketing. Inbound is usually portrayed as the way customers naturally want to engage with your