This recipe is designed to help you build a first email campaign. The key to this is some content that you think your customers will want – an infographic, a ‘How To’ or Top 10 tips etc.
We will focus on one of the cornerstones of Inbound Marketing which is to capture email addresses.
In this example we will presume you have a WordPress site and an email marketing system. Unfortunately there are so many different combinations it’s almost impossible to take account of every single variation of website/email marketing/marketing automation system, but we’ll try to be as generic as possible..
To build an email marketing campaign you will need: