The 4 elements that make your campaigns work

In this short guide we’ll take you through 4 of the most important elements that make for great campaigns and encourage visitors to become customers.

CONTENT

Content is the single most important element in any campaign.  By content we mean Useful, Relevant, Insightful, Important information that your customers will want to read.

KEY THINGS TO REMEMBER

Content should be targeted at a specific type of customer and be:

  • Useful
  • Relevant to them
  • Helpful in their everyday job
  • Help them to do their job better
  • Answer relevant, burning questions
  • Be business/industry focussed
  • Provide insights

TYPES OF CONTENT

We ‘re big believers in Blogs.  They help to develop your SEO and attract visitors through organic searching.

Videos are important because people love to watch.

Infographics can be extremely useful presenting complex information in a straightforward graphical way.

THE BUYING CYCLE

One important aspect of this is to understand the customer buying cycle and provide content that fits into the 

TARGET AUDIENCE

WHAT SHOULD YOU SAY

First of all you need to think about what’s concerning your customers.  So that’s all about 

WHAT SHOULD YOU NOT SAY

Avoid Gophers:

  • G – Gongs
  • O – Offers
  • P – Products
  • H – Hires
  • E – Events
  • R – Results
  • S – Self – Congratulations

CALLS TO ACTION

Content is the single most important element in any campaign.  By content we mean Useful, Relevant, Insightful, Important information that your customers will want to read.

LANDING PAGES + FORMS

Content is the single most important element in any campaign.  By content we mean Useful, Relevant, Insightful, Important information that your customers will want to read.

DOWNLOAD + THANK YOU

Content is the single most important element in any campaign.  By content we mean Useful, Relevant, Insightful, Important information that your customers will want to read.

contact us

The fastest way to contact us is by telephone. 

Give us a ring on

07789 957 830.