What are Static Websites? Lots of small businesses are stuck with a website that they can’t change without either reverting to their supplier or hiring specialized skills, both of which will cost money, and sometimes not insignificant amounts. We call this a static website and there are some very serious ...

Here’s an absolutely true story, that I was personally involved in, that demonstrates the utter idiocy of going for more and more email contacts, Facebook likes, Twitter followers etc. When we were first starting out, a customer asked us to do exactly that ‘Get me more contacts, likes and followers, ...

In my never-ending quest to help you develop better inbound programmes, I was trying to find a simpler graphic to explain the elements that make up a straightforward inbound campaign.  There are lots of diagrams that show the process from Awareness – Consideration – Decision and from strangers – visitors ...

If it costs a couple of pounds, per year to register a domain name, and hosting is around £10.00 per month, then why are you paying a lot more than this to your Web Developer? Is it because they told you this is too complicated to do yourself? Or you ...

Here’s how it goes: You spend your marketing dollars on telling the world how great you are: What wonderful products you make How your staff are the best in the world How your services can help your customers save millions You use all the – Social Media you can find, ...

Here’s the question you need to answer: “If I had more leads what would I do with them?” Would you  a) lose more or b) close more? The answer of course is a) – you would lose more. Generating more leads of the kind you already get just means spending ...

The sole purpose of B2B Marketing If you believe, like me, that the sole purpose of B2B Marketing is to generate leads then we really need to talk about how many leads a company or individual needs, in order to hit target. The formula There actually is a fairly simple ...

If you’re anything like me, I always want to find the most cost effective way to do things.  Sometimes that means handing things over to specialists to get the job done, because we can’t be experts in everything.  Building a web site is often seen as something you should get ...

In the good old days of website building a process developed which continues to this day.  First of all someone would develop wire-frame diagrams of your website.  The argument for them was that it would simply show you what elements you wanted on your website and where they were placed.  ...

First off, why do you need Buyer Personas? If you accept that the customer wields most of the power in a buying-selling situation then it follows that you should understand your customer.  It’s almost trite to say it. But here’s the problem.  All of us think we know our customers, ...

Geologic time is defined by some key features and the emergence of certain types of creatures.  In that respect it’s almost exactly like Marketing.  Although Marketing has been around in some form for a long time, professional marketing came about in the 50s.  Here’s how it goes: Marketing Period: Carboniferous. ...

By Benny Placido Founder, Reservoir Digital Talk of Inbound is fine but how do you go about building the machine that will deliver leads to your sales engine?  Why do we even need an ‘Inbound’ Lead Generation system?  There are many reasons, but no matter how long you look at ...

Recently I was asked to help re-develop a website.  No big deal there – The website looked very old and wasn’t easy to navigate, and the client was sure there was something better out there.  But when I looked further into it, I was truly staggered by the situation and ...

The Buyer Journey You may understand your customer buying process, but do you understand the journey they take from awareness of the problem through to buying the solution? I can’t understate the importance of the Buyer Journey in your Inbound Marketing Strategy. Why? Because understanding the buyer journey helps you ...

Plus ça change, Plus la même chose… There’s no denying that the world of Marketing has changed substantially in the last 5-10 years. Having a website that only functions as a company brochure just doesn’t cut it anymore. This has forced a lot of companies to start blogging, Tweeting, Facebooking ...

I remember being at a presentation last year and we were told by the speaker what his company did, and this is how he described it: “Our end-to-end, mission critical solutions create synergy for best-of-breed market leaders.” More recently I was approached by a company to trial their software. They ...

Inbound v Outbound; is it one or the other? You may have seen recent articles on the subject of Inbound Marketing, comparing it to ‘Outbound Marketing’. Inbound is seen as the new method of attracting visitors to your web-site and outbound is the old style ‘push’ marketing. Inbound is usually ...

2017, going into 2018, feels different – the end is definitely nigh for the old style field sales person. I’ve been a new business field salesperson for 35 years and I still consider myself to be of that breed. However, times are definitely changing and field sales is dying out. ...

I better explain ‘GOPHERS’. It stands for Gongs, Offers, Products, Hires, Events, Results and Sales. It’s the stuff of Marketing and has been for years. We send out announcements telling the world about our latest hire. We use Social Media to tell our audience about the latest trophy we’ve picked ...