Musings (Our Blog)

Three reasons your static website is killing your business.

Three reasons your static website is killing your business.

What are Static Websites? Lots of small businesses are stuck with a website that they can’t change without either reverting to their supplier or hiring specialized skills, both of which will cost money, and sometimes not insignificant amounts. We call …

How do you know you’re being ripped off by your web company?

4 ways you absolutely know you’re being ripped off. By Benny Placido Over the years we’ve spotted a number of tell-tale signs that will indicate whether or not you’re being ripped off by your web design company.  But surely it …

Why ‘more’ means ‘less’ in Digital Marketing.

Why ‘more’ means ‘less’ in Digital Marketing.

Here’s an absolutely true story, that I was personally involved in, that demonstrates the utter idiocy of going for more and more email contacts, Facebook likes, Twitter followers etc. When we were first starting out, a customer asked us to …

The simple elements that make up an Inbound Marketing Campaign

The simple elements that make up an Inbound Marketing Campaign

In my never-ending quest to help you develop better inbound programmes, I was trying to find a simpler graphic to explain the elements that make up a straightforward inbound campaign.  There are lots of diagrams that show the process from …

Are you paying too much for your website?

Are you paying too much for your website?

If it costs a couple of pounds, per year to register a domain name, and hosting is around £10.00 per month, then why are you paying a lot more than this to your Web Developer? Is it because they told …

Marketing doesn’t work – here’s why

Marketing doesn’t work – here’s why

Here’s how it goes: You spend your marketing dollars on telling the world how great you are: What wonderful products you make How your staff are the best in the world How your services can help your customers save millions …

You don’t need more leads…

You don’t need more leads…

Here’s the question you need to answer: “If I had more leads what would I do with them?” Would you  a) lose more or b) close more? The answer of course is a) – you would lose more. Generating more …

How many leads does Marketing have to generate?

How many leads does Marketing have to generate?

The sole purpose of B2B Marketing If you believe, like me, that the sole purpose of B2B Marketing is to generate leads then we really need to talk about how many leads a company or individual needs, in order to …

Should you build your own website?

If you’re anything like me, I always want to find the most cost effective way to do things.  Sometimes that means handing things over to specialists to get the job done, because we can’t be experts in everything.  Building a …

Why wire-frames and designs are out of date

Why wire-frames and designs are out of date

In the good old days of website building a process developed which continues to this day.  First of all someone would develop wire-frame diagrams of your website.  The argument for them was that it would simply show you what elements …

Where to get started with buyer personas.

Where to get started with buyer personas.

First off, why do you need Buyer Personas? If you accept that the customer wields most of the power in a buying-selling situation then it follows that you should understand your customer.  It’s almost trite to say it. But here’s …

The 3 ages of Marketing

The 3 ages of Marketing

Geologic time is defined by some key features and the emergence of certain types of creatures.  In that respect it’s almost exactly like Marketing.  Although Marketing has been around in some form for a long time, professional marketing came about …

Building an Inbound Lead Generation Machine

Building an Inbound Lead Generation Machine

By Benny Placido Founder, Reservoir Digital Talk of Inbound is fine but how do you go about building the machine that will deliver leads to your sales engine?  Why do we even need an ‘Inbound’ Lead Generation system?  There are …

How to wrestle back control of your website

How to wrestle back control of your website

Recently I was asked to help re-develop a website.  No big deal there – The website looked very old and wasn’t easy to navigate, and the client was sure there was something better out there.  But when I looked further …

The importance of defining the buyer journey

The importance of defining the buyer journey

The Buyer Journey You may understand your customer buying process, but do you understand the journey they take from awareness of the problem through to buying the solution? I can’t understate the importance of the Buyer Journey in your Inbound …

A Guide To Inbound Marketing From 1900

A Guide To Inbound Marketing From 1900

Plus ça change, Plus la même chose… There’s no denying that the world of Marketing has changed substantially in the last 5-10 years. Having a website that only functions as a company brochure just doesn’t cut it anymore. This has …

How to write copy like an idiot

How to write copy like an idiot

I remember being at a presentation last year and we were told by the speaker what his company did, and this is how he described it: “Our end-to-end, mission critical solutions create synergy for best-of-breed market leaders.” More recently I …

Inbound v Outbound; is it one or the other?

Inbound v Outbound; is it one or the other?

Inbound v Outbound; is it one or the other? You may have seen recent articles on the subject of Inbound Marketing, comparing it to ‘Outbound Marketing’. Inbound is seen as the new method of attracting visitors to your web-site and …

Is The End Nigh For Field Sales?

Is The End Nigh For Field Sales?

2017, going into 2018, feels different – the end is definitely nigh for the old style field sales person. I’ve been a new business field salesperson for 35 years and I still consider myself to be of that breed. However, …

Are you still using gophers to market your business?

Are you still using gophers to market your business?

I better explain ‘GOPHERS’. It stands for Gongs, Offers, Products, Hires, Events, Results and Sales. It’s the stuff of Marketing and has been for years. We send out announcements telling the world about our latest hire. We use Social Media …

 

Most Popular Blogs

Website Examples

Close Menu