Buyer Personas are a vital element of any good Marketing Programme.  They define your ideal customer profile which helps you make your content relevant and interesting.  Buyer Personas are designed not just to help you define the demographics of your audience, but also to help you identify what they are concerned about, what they need help with, and importantly, how you can help them.

Click on the link below to download a document you can use to understand what a Buyer Persona looks like and also to help you build your own.

Download the Buyer Persona Template