Our Technology 'Stack'

We don't hide the technology we use from you. We want you to know what we're doing and why. One of the things we do here at Reservoir Digital is to show you how to use these systems so that you become self-sufficient. (If you want).

One thing to note is that all of the technologies we use have free versions available, so you don't have a massive ongoing cost overhead when we build you a site. In fact, all you normally have to pay for, in terms of the technology, is your domain name and hosting.

Content Management System

Although there are many Content Management Systems, our belief is that WordPress is the best all-round system for business websites.  It is free, flexible and very powerful.  There are many WordPress developers around who can build specialised requirements if needed.  However, where WordPress scores highly is the number of plugins available to do specific things, and most of them are free.  There are plugins that allow you to build almost any conceivable requirement from specialised navigation menus to e-commerce, Learning Management, Membership Systems, all of which we have used with great success.

Page Builder

We no longer have to build websites in code.  Page Builders help us to build websites really quickly and give you incredible power and flexibility.  Elementor has been our Page Builder of choice since we first found it 3 years ago.  We no longer use any other technology for building pages because Elementor is  so powerful and under continual development.  Elementor has a free version and a paid version.  In most cases we use the paid version as it gives us a great deal more capability to build the website you want.  The cost is roughly $50 (£42) per year.  


Themes are important because they are the fundamental building blocks of any website. There are so many themes that it’s impossible to work with all of them.  There are specialised themes for Learning Management Systems, e-Commerce, membership systems etc.  For most websites we tend to stick to a couple of all rounders – Astra & OceanWP.   In most circumstances the Astra theme or OceanWP can do most of the things we need.  Occasionally we might use a simpler theme if ultra fast load speeds are important, having said that either Astra or OceanWP will normally do the job, and they’re free.


Woo Commerce is the WordPress e-commerce system of choice.  It’s powerful and flexible and can be up and running in a few hours (We’re not kidding – ask our customers.)  WooCommerce is a flexible, open-source eCommerce solution built on WordPress. Whether you’re launching a new business or taking an existing brick and mortar store online, you can get started quickly and build exactly the store you want.

Learning Management System

LearnPress is a comprehensive LMS Plugin for WordPress.  This is one of the best WordPress LMS Plugins that can be used to easily create & sell courses online. Each course curriculum can be made with lessons & quizzes which can be managed with the easy-to-use interface. With LearnPress, you can quickly and easily create education, online school, online-course websites.

Membership Systems

Ultimate Member is the #1 user profile & membership plugin for WordPress. The plugin makes it a breeze for users to sign-up and become members of your website. The plugin allows you to add beautiful user profiles to your site and is perfect for creating advanced online communities and membership sites. Lightweight and highly extendible, Ultimate Member will enable you to create almost any type of site where users can join and become members with absolute ease.

Directory Systems

The World’s Most Advanced And Scalable WordPress Directory Plugin.  Today, GeoDirectory is the only WordPress directory plugin on the market that can scale to millions of listings and withstand the battering of traffic that comes along with that.

Marketing Automation

We are huge fans of Hubspot having worked with them for almost 10 years.  But Hubspot is expensive so  we’ve found an alternative for smaller business.  Groundhogg is a marketing automation system built directly into WordPress. It will simplify, consolidate and automate your sales and marketing so you can save valuable time and get better results faster than ever before.