What are Buyer Personas?
A buyer persona is a representation of your ideal customer. It should be based on market research, data about your existing customers, and a few assumptions. Buyer Personas are designed to help you understand your audience so you can market to them more effectively.
We think that Buyer Personas are quite simply the most important first steps to build an effective marketing strategy.
If you spend the time to analyse the trends, behaviours and patterns amongst your audience, you can then create a marketing and sales strategy built around their issues, goals, challenges and ‘pain points’. You can then create content that’s customer oriented, creating marketing campaigns and content, you show your target audience you understand their business pains and problems encouraging them to engage further with your business.
Why are Buyer Personas so important?
Buyer personas are the vital first step in any marketing strategy. If you can engage with your potential customers in a relevant and contextual manner, you gain their trust and more importantly their interest in you as a potential supplier.
And that’s exactly why buyer personas are important.