You don’t need more leads…

Here’s the question you need to answer:

“If I had more leads what would I do with them?”

Would you  a) lose more or b) close more?

The answer of course is a) – you would lose more.

Generating more leads of the kind you already get just means spending good money after bad.  If you continue to generate leads by tele-marketing, trade shows, advertising or google ads you are throwing good money after bad.

Generating leads by telling more people about your latest offers, products, hires or sales is not going to work and is going to generate the type of lead you’re probably already getting.

Why not try generating leads through better content that strives to answer the questions in your customers’ heads.  Of course that means a bit of research to find out what their real problems are and not the imaginary ones you think the customer has.

The answer to the question ‘Do you need more leads?’ is a resounding No.  What you really need is a way to generate better quality leads.

And the way to do that is through ‘Inbound Marketing’.

Read about Inbound here.

Most Recent Blogs

Blog

Stop talking about yourself.

This is a selfie-obsessed world. Every change of shoes, airport or bar is captured on mobile phones and promoted on social media. But the biggest mistake a B2B brand can make is to constantly talk about yourself. The first and most important thing to realise is that no-one cares. Rule number 1 then in B2B

Read More »
Blog

Inbound v Outbound; is it one or the other?

Inbound v Outbound. You may have seen recent articles on the subject of Inbound Marketing, comparing it to ‘Outbound Marketing’. Inbound is seen as the new method of attracting visitors to your website and outbound is the old style ‘push’ marketing. Inbound is usually portrayed as the way customers naturally want to engage with your

Read More »
Blog

Three reasons your static website is killing your business.

What are Static Websites? Lots of small businesses are stuck with a website that they can’t change without either reverting to their supplier or hiring specialized skills, both of which will cost money, and sometimes not insignificant amounts. We call this a static website and there are some very serious consequences of having a static

Read More »