Why control What do we mean when we ask the question about being in control of your website? Fundamentally we think all small businesses should
Scottish Food Guide is one of the most highly regarded food sites in Scotland.
As a small business you often face frustrations when it comes to your website. While these frustrations can vary depending on your specific business and
There are countless ways to attract visitors to your website. Most of them cost a great deal of money and have dubious value to the
No one really cares… I know, it sounds brutal but really, out there in the big wide world, no one gives a stuff about you.
I think you have a problem with your website. It’s not a problem that you want to admit, but nevertheless, if you want to fix
This is a selfie-obsessed world. Every change of shoes, airport or bar is captured on mobile phones and promoted on social media. But the biggest
Inbound v Outbound. You may have seen recent articles on the subject of Inbound Marketing, comparing it to ‘Outbound Marketing’. Inbound is seen as the
What are Static Websites? Lots of small businesses are stuck with a website that they can’t change without either reverting to their supplier or hiring
By Benny Placido Over the years we’ve spotted a number of tell-tale signs that will indicate whether or not you’re being ripped off by your
Here’s an absolutely true story, that I was personally involved in, that demonstrates the utter idiocy of going for more and more email contacts, Facebook
In my never-ending quest to help you develop better inbound programmes, I was trying to find a simpler graphic to explain the elements that make
If it costs a couple of pounds, per year to register a domain name, and hosting is around £10.00 per month, then why are you
Here’s how it goes: You spend your marketing dollars on telling the world how great you are: What wonderful products you make How your staff
Here’s the question you need to answer: “If I had more leads what would I do with them?” Would you a) lose more or b)
The sole purpose of B2B Marketing If you believe, like me, that the sole purpose of B2B Marketing is to generate leads then we really
If you’re anything like me, I always want to find the most cost effective way to do things. Sometimes that means handing things over to
In the good old days of website building a process developed which continues to this day. First of all someone would develop wire-frame diagrams of
First off, why do you need Buyer Personas? If you accept that the customer wields most of the power in a buying-selling situation then it
Geologic time is defined by some key features and the emergence of certain types of creatures. In that respect it’s almost exactly like Marketing. Although
By Benny Placido Founder, Reservoir Digital Talk of Inbound is fine but how do you go about building the machine that will deliver leads to
There are countless ways to attract visitors to your website. Most of them cost a great deal of money and have dubious value to the
This is a selfie-obsessed world. Every change of shoes, airport or bar is captured on mobile phones and promoted on social media. But the biggest
Cutting ties with your current web company can be a wise decision that can bring numerous benefits to your business. Firstly, it allows you to
Why change our marketing? Feature Advantage Benefit just won’t do any more.
No one really cares… I know, it sounds brutal but really, out there in the big wide world, no one gives a stuff about you.
We are not exactly reluctant website developers, but we do it, simply because we found that when we were called in to build a marketing
I think you have a problem with your website. It’s not a problem that you want to admit, but nevertheless, if you want to fix
How hard can it be? Marketing ERP systems is quite easy isn’t it? You tell the market about all the features of your product, be
Inbound v Outbound. You may have seen recent articles on the subject of Inbound Marketing, comparing it to ‘Outbound Marketing’. Inbound is seen as the
By Benny Placido Over the years we’ve spotted a number of tell-tale signs that will indicate whether or not you’re being ripped off by your
Here’s an absolutely true story, that I was personally involved in, that demonstrates the utter idiocy of going for more and more email contacts, Facebook
In my never-ending quest to help you develop better inbound programmes, I was trying to find a simpler graphic to explain the elements that make
If it costs a couple of pounds, per year to register a domain name, and hosting is around £10.00 per month, then why are you
Here’s the question you need to answer: “If I had more leads what would I do with them?” Would you a) lose more or b)
The sole purpose of B2B Marketing If you believe, like me, that the sole purpose of B2B Marketing is to generate leads then we really
First off, why do you need Buyer Personas? If you accept that the customer wields most of the power in a buying-selling situation then it
Geologic time is defined by some key features and the emergence of certain types of creatures. In that respect it’s almost exactly like Marketing. Although
By Benny Placido Founder, Reservoir Digital Talk of Inbound is fine but how do you go about building the machine that will deliver leads to
The Buyer Journey You may understand your customer buying process, but do you understand the journey they take from awareness of the problem through to
Plus ça change, Plus la même chose… There’s no denying that the world of Marketing has changed substantially in the last 5-10 years. Having a
I better explain ‘GOPHERS’. It stands for Gongs, Offers, Products, Hires, Events, Results and Sales. It’s the stuff of Marketing and has been for years.
Inbound v Outbound. You may have seen recent articles on the subject of Inbound Marketing, comparing it to ‘Outbound Marketing’. Inbound is seen as the
Here’s the question you need to answer: “If I had more leads what would I do with them?” Would you a) lose more or b)
The sole purpose of B2B Marketing If you believe, like me, that the sole purpose of B2B Marketing is to generate leads then we really
Plus ça change, Plus la même chose… There’s no denying that the world of Marketing has changed substantially in the last 5-10 years. Having a
Why change our marketing? Feature Advantage Benefit just won’t do any more.
Is your website designed so that marketing can use it to grow the business
I think you have a problem with your website. It’s not a problem that you want to admit, but nevertheless, if you want to fix
This is a selfie-obsessed world. Every change of shoes, airport or bar is captured on mobile phones and promoted on social media. But the biggest
Here’s an absolutely true story, that I was personally involved in, that demonstrates the utter idiocy of going for more and more email contacts, Facebook
Here’s how it goes: You spend your marketing dollars on telling the world how great you are: What wonderful products you make How your staff
I remember being at a presentation last year and we were told by the speaker what his company did, and this is how he described
I better explain ‘GOPHERS’. It stands for Gongs, Offers, Products, Hires, Events, Results and Sales. It’s the stuff of Marketing and has been for years.
A lot of companies, especially small businesses think they need a new website design and embark on a lengthy, costly exercise which usually ends up in acrimony and failure. There are a million or more reasons why this happens but it happens because you don’t actually need a new website
Cutting ties with your current web company can be a wise decision that can bring numerous benefits to your business. Firstly, it allows you to explore new opportunities and potentially find a provider that better aligns with your evolving needs and goals. A fresh perspective can often lead to innovative
In our last blog here we talked about the need to be in control of your website, and how you know whether you’re in control or not. Now we want to talk about how, if you are not in control, how do you wrestle it back from the agency. Let’s
Although we’re not able to publicise the name of our client all of the details are real and can be corroborated by the client, if needed. Our client had a major issue with their main website. It was built using code, by a web agency. The website looked good, great
Why control What do we mean when we ask the question about being in control of your website? Fundamentally we think all small businesses should be in total control, because if you’re not then you’re at the mercy of the web agencies. Many of these web agencies are decent and
As a small business you often face frustrations when it comes to your website. While these frustrations can vary depending on your specific business and its goals, there are three common issues that we find small businesses encounter: Lack of Visibility and Traffic: You may find that your website looks
Is your website designed so that marketing can use it to grow the business
No one really cares… I know, it sounds brutal but really, out there in the big wide world, no one gives a stuff about you. The reason I say this is because it’s true, just think about it from your own point of view. Do you really care that a
We are not exactly reluctant website developers, but we do it, simply because we found that when we were called in to build a marketing engine for our clients, the website proved to be a hindrance to that. For example, we found that to build proper landing pages, calls to
I think you have a problem with your website. It’s not a problem that you want to admit, but nevertheless, if you want to fix it, you better confront the issue. What am I talking about? I’m talking about the fact that your website does nothing for your business. It
What are Static Websites? Lots of small businesses are stuck with a website that they can’t change without either reverting to their supplier or hiring specialized skills, both of which will cost money, and sometimes not insignificant amounts. We call this a static website and there are some very serious
By Benny Placido Over the years we’ve spotted a number of tell-tale signs that will indicate whether or not you’re being ripped off by your web design company. But surely it should be obvious? Unfortunately it’s not, because most business people are not web experts and they expect their web
If it costs a couple of pounds, per year to register a domain name, and hosting is around £10.00 per month, then why are you paying a lot more than this to your Web Developer? Is it because they told you this is too complicated to do yourself? Or you
If you’re anything like me, I always want to find the most cost effective way to do things. Sometimes that means handing things over to specialists to get the job done, because we can’t be experts in everything. Building a web site is often seen as something you should get
In the good old days of website building a process developed which continues to this day. First of all someone would develop wire-frame diagrams of your website. The argument for them was that it would simply show you what elements you wanted on your website and where they were placed.
Recently I was asked to help re-develop a website. No big deal there – The website looked very old and wasn’t easy to navigate, and the client was sure there was something better out there. But when I looked further into it, I was truly staggered by the situation and
Although we’re not able to publicise the name of our client all of the details are real and can be corroborated by the client, if
As a small business you often face frustrations when it comes to your website. While these frustrations can vary depending on your specific business and
Here’s an absolutely true story, that I was personally involved in, that demonstrates the utter idiocy of going for more and more email contacts, Facebook
Recently I was asked to help re-develop a website. No big deal there – The website looked very old and wasn’t easy to navigate, and
I remember being at a presentation last year and we were told by the speaker what his company did, and this is how he described
2017, going into 2018, feels different – the end is definitely nigh for the old style field sales person. I’ve been a new business field
A lot of companies, especially small businesses think they need a new website design and embark on a lengthy, costly exercise which usually ends up
Cutting ties with your current web company can be a wise decision that can bring numerous benefits to your business. Firstly, it allows you to
In our last blog here we talked about the need to be in control of your website, and how you know whether you’re in control
Although we’re not able to publicise the name of our client all of the details are real and can be corroborated by the client, if
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