Inbound Method – Reservoir Digital

The 4 elements that make your campaigns work

In this short guide we’ll take you through 4 of the most important elements that make for great campaigns and encourage visitors to become customers.

CONTENT

Content is the single most important element in any campaign. By content we mean Useful, Relevant, Insightful, Important information that your customers will want to read.

KEY THINGS TO REMEMBER

Content should be targeted at a specific type of customer and be:

Useful
Relevant to them
Helpful in their everyday job
Help them to do their job better
Answer relevant, burning questions
Be business/industry focussed
Provide insights

TYPES OF CONTENT

We ‘re big believers in Blogs. They help to develop your SEO and attract visitors through organic searching.

Videos are important because people love to watch.

Infographics can be extremely useful presenting complex information in a straightforward graphical way.

THE BUYING CYCLE

One important aspect of this is to understand the customer buying cycle and provide content that fits into the

TARGET AUDIENCE

WHAT SHOULD YOU SAY

First of all you need to think about what’s concerning your customers. So that’s all about

WHAT SHOULD YOU NOT SAY

Avoid Gophers:

G – Gongs
O – Offers
P – Products
H – Hires
E – Events
R – Results
S – Self – Congratulations

CALLS TO ACTION

Content is the single most important element in any campaign. By content we mean Useful, Relevant, Insightful, Important information that your customers will want to read.

LANDING PAGES + FORMS

Content is the single most important element in any campaign. By content we mean Useful, Relevant, Insightful, Important information that your customers will want to read.

DOWNLOAD + THANK YOU

Content is the single most important element in any campaign. By content we mean Useful, Relevant, Insightful, Important information that your customers will want to read.